adteachings:

I haven’t played Monopoly in years, but this campaign actually got me thinking I’d like to. By treating the properties as real houses or hotels, the campaign rekindled in me the greedy delight of scooping up real estate and gouging the unlucky players who happened to land there. I particularly love the slummy depiction of Baltic Ave., which is just about the worst of Monopoly’s loser properties. Source: adsoftheworld.com

Advertising Agency: JWT Frankfurt, Germany
Art Director: Petra Sievers
Copywriter: Michael Muck
Illustrator: Lichtmaschine Berlin
Photographer: Ralph Baiker
Retouching: Henning Moser
Published: January 2009