Y&R - Clearex
I haven’t played Monopoly in years, but this campaign actually got me thinking I’d like to. By treating the properties as real houses or hotels, the campaign rekindled in me the greedy delight of scooping up real estate and gouging the unlucky players who happened to land there. I particularly love the slummy depiction of Baltic Ave., which is just about the worst of Monopoly’s loser properties. Source: adsoftheworld.com
Advertising Agency: JWT Frankfurt, Germany
Art Director: Petra Sievers
Copywriter: Michael Muck
Illustrator: Lichtmaschine Berlin
Photographer: Ralph Baiker
Retouching: Henning Moser
Published: January 2009
Wild Turkey Bourbon Print Campaign
Minimalist Posters of Fairy Tale Stories
DDB’s integration of visuals and copy in a restrained and intelligent manner redefined what advertising could be. Rather than visually bombarding the customer with busy elements, it favored the simplicity of large graphics and clever copy. This followed the modernist principles established in Europe and modified in America. Paul Rand and Alvin Lustig, high-style designers versed in European modernism, played a pivotal role in presenting to the public this more sophisticated visual approach.
- 14 Great Ads By The Real Mad Men, And What Drove All That Cleverness
